Entrepreneurial Lesson From Amazon
This is why it’s so hard to compete against Amazon. Their sophisticated robots saw the book was selling out of the gate. They took the book and dropped the price a whopping 50% off and shut out all the other online vendors. They are using the book as a lead magnet to get customers to the hard back section and make impulse purchases on other books.
It’s a classic lesson in (market muscle) marketing savvy. Who’s going to walk away from $17.99 when everyone else is selling it for $34.99? AND you WILL see another new book in the hard back section that is also JUST what you were looking for.
These guys are always ahead of the game.
https://www.amazon.com/Fifteen-Critical-Insights-Business-Owners/dp/1513681087
– Leander Jackie Grogan –
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