We keep preaching the same thing. You are NOT too old, too cash-strapped, too technology-deficient to start a successful business.
This MaskFone is an example of incorporating low-tech creative thinking into a game-changing opportunity in the marketplace. The unique and compelling aspect of this project is that it didn’t require the expertise of a computer programmer, or software engineer, or AI artificial intelligence guru to bring this product to market.
First, let’s define creative thinking … sometimes called innovative thinking. In FIFTEEN CRITICAL INSIGHTS FOR BUSINESS OWNERS OVER FIFTY (get on the release notification list here), it is one of many forms of thinking entrepreneurs execute in their collaborative effort to bring a product to market. Creative thinking is the ability to look at challenges from a fresh, uncommon perspective, and find unusual solutions to apply. People who demonstrate this ability usually possess a rich imagination that allows them to envision concepts out of the ordinary. New ideas may stem from looking at old ideas from a fresh perspective, improving each iteration until a totally new product emerges. The evolutionary method of creativity reminds us that every problem that has already been solved can be solved again in a better way. Successful architects, designers, and screenwriters tend to use innovative thinking throughout their daily routine. It’s right-brain thinking with a left-brain twist.
The Binatone’s MaskFone Is a Bluetooth Headset in a Mask. You already use a mask and wireless earbuds and a Bluetooth mic with your smartphone. These items are not scary weapons from outer space that would make members of the over-50 generation run and hide. Technology is not the enemy. Creative thinking is … if you don’t learn how to use it.
As always, in a knowledge-based economy, KNOWLEDGE IS THE KEY.
Get that under-utilized, underrated head on straight and those creative business brain cells flowing. Let’s GO!!!