Your Vote On Netflix’s Price Increase

So I have to make a decision in 3 days. I’m pretty sure I’ll close my account. This is the 4th price increase. I remember one of those times, they raised the price and so many people closed their account, Netflix had to resend the new price. Almost every year it’s the same greedy move. In my new book, I wrote a section on stockholder pressure.

 

With any product I use, I evaluate the service and place a value on what it means to “me”. I do expect the price to go up from time to time. But some companies like Comcast or Reliant or Frontier Airlines try to take advantage. In those situations, I draw a line in the sand (not a penny more). Amazon Prime has gone up three times, I left. I try to find an alternative service provider.

This doesn’t always work out. OMG!!! AT&T kept raising their price, so I went to Spectrum internet. The service stayed down about a 1/3 of the time. I hated to see a rain cloud coming in. If it rained, Spectrum was going down. AT&T offered me a 1/2 price deal to come back, so I did.

With Netflix, I’m hesitant to make a hard move because they have a lower plan that might meet my needs. Right now, I have the max plan with 4 streams. I might get by with less.

 

ONE THING I’VE LEARNED. YOU VOTE WITH YOUR DOLLAR. YOU KEEP PAYING THE INCREASE, THEY JUST KEEP INCREASING. When you see “Price Rollback” in Walmart, it means, “we tried to raise the price, but nobody went for it. No hard feelings. Let’s start over again.”

 

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Netflix is increasing it’s popular, standard plan from $12.99 per month to $13.99 per month. The plan offers 1080p and two simultaneous streams. Netflix’s premium plan, which offers 4K video and four simultaneous streams, will increase from $15.99 to $17.99 per month.

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